Mackenzie is a Sr. Creative Strategist who cut her teeth in New York’s fashion industry, where she partnered with brands and agencies to conceptualize and launch omnichannel campaigns that tied performance directly to business-level data. 

Today, the breadth of her work spans B2B, B2C, and DTC business verticals across diverse industries. Her channel expertise include social, search, DV360, OOH/DOOH, and print. 

Now based in Montréal she sits at the intersection of Creative Services and Performance at Thrive Digital, where she bridges growth and design to drive measurable impact across the funnel. Her strategic direction guides multi-team execution and scales across portfolios with 6–8 figure monthly media investments.